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With more than 600 pieces in sterling silver, 14k gold and two-tone to choose from, you're certain to find one for each of your special moments in the PANDORA range of charms. Combine your personal choice of PANDORA charms and wear them on a PANDORA bracelet in sterling silver, 14k solid gold, leather or textile to create an expression that is uniquely you.
PANDORA's mission is to offer women across the world a universe of high quality, hand-finished, modern and genuine jewelry products at affordable prices, thereby inspiring women to express their individuality. All women have their individual stories to tell - a personal collection of special moments that makes them who they are. That is why we celebrate these moments. That is why we say these moments are unforgettable.
Like the story of PANDORA.
Established in 1982.
The PANDORA story is about a company with a distinctive brand and distinctive products that in just a few years has made the exceptional journey from a local Danish jeweler to a world-leading international jewelry company, with sales in more than 70 countries.
1982-1999: The early years
It all started nearly 30 years ago. Back in 1982 a jeweller's shop that would one day become PANDORA was established in modest surroundings in Copenhagen, Denmark, by Danish goldsmith Per Enevoldsen and his wife Winnie.
From the beginning, they often travelled to Thailand in search of jewelry for importing. As the demand for their products increased, their focus gradually shifted towards wholesale to clients in Denmark.
In 1987, after several successful years as wholesalers, the retail activities were discontinued and the company moved to larger premises. Meanwhile, the first in-house designer joined the company and PANDORA began to focus on creating its own unique jewelry.